Case Studies

Tahquamenon Country

The Challenge

Tahquamenon Country, home to one of Michigan’s most famous natural landmarks—the Tahquamenon Falls—wanted to showcase its unique mix of outdoor adventure, small-town charm, and four-season recreation. While the waterfalls attract travelers year-round, the region needed a fresh collection of media to highlight not only the falls, but also the surrounding experiences that keep visitors exploring longer.

Our Approach

Drone & Video Production – Aerial perspectives of Upper and Lower Falls, plus cinematic footage of hiking trails, kayaking, and seasonal activities.
Photography Library – High-quality images of local attractions, outdoor adventure, family fun, and community experiences.
Social Media Reels – Short, engaging clips optimized for Instagram, Facebook, and TikTok to capture traveler attention and inspire trip planning.
Storytelling Content – Visuals designed to show Tahquamenon Country as more than just a stop at the falls, but as a destination worth staying and exploring.

The Results

Delivered a versatile library of photos and videos that the CVB can use across digital platforms, print, and partner campaigns.
Produced high-performing reels that boosted engagement and showcased seasonal highlights like fall colors and winter adventures.
Helped position Tahquamenon Country as a four-season destination, driving interest beyond the falls and into local dining, culture, and outdoor recreation.
Strengthened the region’s ability to market with consistent, professional visuals that stand out in the competitive Michigan tourism landscape.

Porcupine Mountains CVB

The Challenge

The Porcupine Mountains Wilderness State Park—known locally as the “Porkies”—is one of Michigan’s most iconic destinations. With sweeping Lake Superior views, waterfalls, old-growth forests, and year-round recreation, the CVB wanted to highlight the area’s unique offerings while keeping pace with changing traveler behaviors. They needed both high-quality media to showcase the park and a marketing strategy to reach more potential visitors online.

Our Approach

Cinematic Media Production
- Drone and ground video footage of landmarks like Lake of the Clouds, Summit Peak, Bond Falls, and seasonal activities.
- A photography library capturing hiking, camping, skiing, and family-friendly adventures.
- Short-form video reels designed for high engagement on Instagram, Facebook, and TikTok.
Tourism Marketing Strategy
- Social media management support, including curated posts and storytelling content that built consistency across platforms.
- Email marketing campaigns (e.g., Fall Color Updates) to drive repeat visitation and extended stays.
- Brand-aligned messaging that emphasized the Porkies as both a wilderness escape and a year-round destination.

The Results

Delivered dozens of high-impact videos and images that boosted the CVB’s visual storytelling power.
Increased social media engagement and reach, helping attract new audiences and strengthen connections with returning visitors.
Supported the CVB with targeted digital campaigns that drove awareness during peak seasons like fall colors and winter recreation.
Reinforced the Porcupine Mountains’ position as the wild heart of Michigan’s Upper Peninsula.

Visit Escanaba

The Challenge

Visit Escanaba wanted to showcase Delta County as a four-season destination with content that would attract both first-time visitors and returning travelers. While the area offers stunning natural beauty, outdoor adventure, and a rich local culture, the CVB needed fresh, high-quality media that could capture attention across multiple platforms.

Our Approach

Cinematic Drone Footage – Highlighting Escanaba’s Lake Michigan shoreline, beaches, trails, and seasonal landscapes.
Social Media Reels & Short Videos – Quick, engaging content designed for Instagram, Facebook, and TikTok, showcasing everything from kayaking and hiking to local dining and events.
Photography Library – A versatile collection of professional photos for the CVB’s website, visitor guides, and partner businesses.
Storytelling Strategy – Content aligned with the “Your Trip Starts Here” message, emphasizing authentic local experiences.

The Results

Created dozens of high-quality video clips and reels that boosted engagement across social media.
Delivered a media library of photography and drone assets Visit Escanaba can use year-round.
Helped position Delta County as a must-visit destination in Michigan’s Upper Peninsula, driving both awareness and visitation.
Strengthened the CVB’s ability to market across platforms with fresh, modern, and authentic content.

Destination Marketing Case Studies

Tahquamenon Country

The Challenge

Our Approach

The Results

Porcupine Mountains CVB

The Challenge

Our Approach

The Results

Visit Escanaba

The Challenge

Our Approach

The Results

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